Yotpo

Yotpo is a retention marketing platform for ecommerce brands, built around three connected jobs: collecting and using customer reviews, running loyalty and referral programs, and improving how products appear in AI powered search results. Its homepage headline is loyalty, reviews and AI visibility for ecommerce, and it presents named customer brands including Allbirds, Brooklinen, Chubbies, Dr. Martens, Patagonia, Princess Polly, Steve Madden, and ThirdLove. The reviews product is the reputation core. Yotpo helps brands boost purchases with strategic reviews by surfacing the insights that matter most to buyers right when they need them, capture more and higher quality reviews to help shoppers make purchase decisions, and use AI summaries to surface common themes in feedback so shoppers can decide faster. Reviews can be presented in every language to remove shopper friction. Brand results shared on the homepage include Brooklinen passing 25,000 five star reviews with an above average order to review conversion rate, and Chubbies reporting that more than half of its sales come from engaged shoppers who interacted with reviews. The second job is AI visibility. Yotpo offers tools to help brands get recommended by AI engines, control how their products rank in AI results, and take action to improve visibility. Brands can track how products appear across ChatGPT, Gemini, and other AI engines, optimize onsite and off site signals while agents identify gaps in how AI understands the brand, and build authority by activating the reviews, communities, and publisher content that AI engines rely on. The third job is loyalty and referrals, which feeds the review engine. Brands create programs that turn customers into lifelong advocates, offer rewards to retain loyal reviewers and grow review volume, connect at key moments to drive urgency and celebrate milestones, and notify members across SMS and email tools. Referral mechanics let five star reviewers and brand fans drive new customer acquisition. Yotpo states it offers more than 180 integrations, with built in integrations and flexible APIs to connect tools, sync data, and scale the marketing stack, for ecommerce teams that want reviews, loyalty, and AI visibility managed together rather than in separate tools.

Review & Reputation Management

Customer Support Sales

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