WATI

WATI is an omnichannel AI platform built around WhatsApp Business, Instagram, and other customer channels, designed for businesses that run sales and support conversations in messaging apps rather than only on a website. The vendor states that more than 16,000 businesses across more than 190 countries use the platform, and that it is a Meta Business Partner and a Google Partner. The core of the product is a shared team inbox that pulls social, chat, call, and web conversations into one place, so a team stops switching tools and works every thread from a single view. Its Astra AI Agents run conversations end to end, answering customers around the clock and handing off to a human with the full thread attached when a person should step in. Wati AI features inside the inbox help the team work faster, and the platform supports plug ins for the tools a business already uses, including the option to bring its own AI models through Wati MCP connections with services such as Claude and ChatGPT. The vendor states that the platform offers more than 100 integrations that exchange information with the rest of a tech stack. WATI covers the full customer journey from first touch to renewal. Review evidence on the vendor site highlights WhatsApp and Instagram automation for inbound leads and follow ups, abandoned cart recovery for Shopify merchants, broadcast scheduling, and template approvals. Reviewers cited by the vendor also point to a drag and drop chatbot builder that a non technical person can use, no limit on the number of chatbot flows, reporting that pulls WhatsApp activity into HubSpot, and an interface that stays close to the original WhatsApp experience. Pricing is published in three tiers named Growth, Pro, and a top tier for larger operations, plus custom arrangements for very high message volumes. The tiers scale by included users, the number of Astra AI Agents, monthly Wati AI credits, broadcast volume, free automation triggers, integration counts, and monthly API call allowances. Higher tiers add items such as advanced templates and unlimited broadcasts, ad account connections with conversion tracking, CX scoring and live translations, multilingual agents with human hand off, voice AI agents, multiple numbers and accounts, and priority support with dedicated customer success managers. Per message charges for template messages apply on top of the plan and vary by message category and recipient country, and optional add ons cover extra automation triggers, extra AI credits, the Shopify integration, and additional WhatsApp numbers. A short free trial is offered with no credit card, and the vendor states there is no setup fee for the WhatsApp API and no cancellation fee.