Retool

Retool is an AI native app builder for internal software: the apps and automations a business actually runs on, connected to its own production data and governed by its own rules. The homepage leads with a rebuilt app builder where you describe what you want and get a full, production ready app with enterprise security and governance built in, then refine it from there. Teams can also build through its MCP server or CLI, and deploy apps first built elsewhere by uploading a ZIP file or syncing with GitHub. Data connection and safe shipping are the core pitch. Every app connects directly to production data sources, with access governed by your existing permissions and no extra configuration required per the homepage, and apps deploy with authentication, access controls, and audit logging already in place. The pricing page FAQ adds that queries run against your own data sources and that Retool does not store your data, and it lists role based access controls, audit logging, SSO, and independent workspaces among its security controls. The vendor states that more than 10,000 teams use Retool to generate production ready AI applications; that scale figure is vendor reported on its homepage and pricing page. Retool is built for developers, business engineers, analysts, and ops teams who work closely with data and systems. The FAQ on the pricing page draws a clear line between seat types that shapes how teams should plan: builders are assigned by admins and can create, edit, and publish apps, workflows, and agents; internal users are employees who use apps without publishing changes; and external users are people outside the organization, such as partners or clients, who access apps you built. Self hosting is available on the Enterprise route: Retool can run in the cloud or self hosted in your own VPC, with the FAQ stating setup takes about 15 minutes via Docker, and the top tier adding air gapped deployment and multiple instances. Pricing is described qualitatively here, with no figures. Every plan includes a monthly pooled allocation of AI credits shared across the organization, with the pool growing by tier, and paid plans can buy more as credit packs; teams can also bring their own AI provider key, in which case AI calls route through that key and do not draw from the pool. The free tier is capped at a small number of users on Retool Cloud with a production only setup. Higher tiers add staging alongside production and then unlimited environments, external users and embedded apps, audit logs, rich permissions, granular roles, Git source control, and SSO, SCIM, and two factor authentication. Agents, AI powered workers that automate workflows autonomously, are billed hourly and do not draw from the credit pool. Retool suits organizations that need internal tools fast, on live company data, without a rebuild or a security review scramble later.