Pure Chat

Pure Chat is live chat software for websites, positioned on simplicity and speed of setup: the vendor says a business can sign up, install the code on its website, and start chatting in minutes. The vendor states that the product has more than 14,000 users in more than 150 countries. The chat widget is an extension of the brand, with complete control over how it looks and functions on desktop and mobile through a built in editor. The vendor describes the product as feature packed but easy to use, with a stated focus on transparency, continuous improvement since launch, and support that answers when a customer pings the team. On the homepage the vendor also highlights the value case for live chat: connecting with web visitors while they are on the site in order to turn them into customers, rather than losing them after they leave. The published pricing comparison fills in the working feature set. Both paid tiers include unlimited chats, and the comparison covers advanced widget customization, all integrations, an Engagement Hub, iOS and Android mobile apps, security roles for admins, power users, and operators, unlimited chat history transcripts, canned responses, chat notifications, file transfer, trigger based actions and alerts, realtime analytics, visitor tracking, comprehensive account statistics and reports, and CSV exports for reports and contacts. Those features make the product usable as a small team reception layer: operators can see who is on the site, respond with saved answers, share files inside the chat, and review transcripts and reports afterwards. Pricing is published in two tiers named Growth and PRO, with a lower rate for annual billing than for monthly billing in both cases. The tiers scale by the number of users or operators included and by the included SMS notification allowance, and the PRO tier raises both, adds removal of the Pure Chat branding, and lifts the website allowance from a single site to unlimited websites. Additional users or operators can be added on either tier at a published per user rate that also differs between annual and monthly billing. The vendor offers the PRO plan free for an initial trial period, and the homepage presents the same trial offer alongside the two paid tiers, so a business can test the full feature set on its own site before committing.