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Meta AI

Meta AI is Meta's AI assistant, available at meta.ai, in the standalone Meta AI mobile app, and in a Mac app. Meta's Help Centre describes it as an assistant that can answer questions and complete tasks in everyday language: you chat with it, ask follow-up questions, and turn what you learn into documents, spreadsheets, and slides. Its distinctive ground is Meta's own ecosystem. With permission, Meta AI can work with your Instagram and Facebook business and ad information, review ad performance and explain what is working and why, compare your content and ad performance with publicly available information about similar businesses, and help plan content, ads, and strategy in one place. It can also link Google Workspace, Gmail, and Google Drive for more personalised responses, analyse your competitive landscape, work across Google Docs, Sheets, and Slides, and draft and manage emails in Gmail. Meta is explicit about the boundaries: Meta AI can only work with business assets managed by profiles in the same Accounts Centre, and creating, editing, or publishing ads still happens in Ads Manager or Meta Business Suite. Meta states that Meta AI is free to start, with usage limits that may apply, and that availability varies by region, since the Meta AI and Vibes apps and websites are not yet available everywhere. It suits creators, marketers, and small businesses already working inside Facebook and Instagram who want an assistant that can see the same business context they do, alongside general question answering for everyday use.

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ChatGPT

ChatGPT

ChatGPT is OpenAI's flagship conversational AI assistant, used by hundreds of millions of people for writing, coding, research, analysis, and image creation. It works through a chat interface on web, desktop, and mobile: you ask in plain language, and it can also browse the web, analyze uploaded documents and spreadsheets, generate images, hold natural voice conversations, and carry out multi-step tasks on its own. Among its capabilities, Deep Research runs extended investigations across many sources and returns structured, cited reports; memory carries your preferences and context across conversations; Projects organizes related work; and Custom GPTs let anyone build a tailored assistant without writing code. The Codex agent writes, explains, and debugs code, while voice mode supports low-latency back-and-forth spoken interaction. Integrations with tools like Canva and PowerPoint extend ChatGPT into everyday creative and office workflows. ChatGPT suits individuals, students, and professionals who want a general-purpose assistant for drafting, brainstorming, learning, and light automation, while Business and Enterprise tiers add shared workspaces, admin controls, and stronger data protections for teams. It runs on OpenAI's current model family, with paid tiers unlocking stronger reasoning models, higher usage limits, priority access at peak times, and an ad-free experience; a free tier with usage caps is available. Plan lineups change often, so it is worth checking the official pricing page before subscribing: recent 2026 reviews describe a free tier, a budget Go tier, Plus at $20 per month, higher-usage Pro tiers, and per-seat business plans. For anyone exploring AI assistants, ChatGPT remains the default starting point: approachable, broadly capable, and closely tied to OpenAI's newest model releases.

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