Frase is an SEO and GEO content platform built for the way people now find information on Google and in AI answers. Its homepage promise is to rank on Google and get cited by AI, and the workflow covers the full cycle in one place: find the next content opportunity, create and optimize content, and maintain published pages for both search engines and AI search. The platform starts with your own site. Frase checks every page, scores it for search and for AI answers, and puts the most valuable fixes first, so you see what a problem is costing you before you change anything. It then drafts the fixes for you to approve and keeps checking rankings and AI mentions every day. To decide what is worth doing next, Frase looks at your search data, your competitors, the pages you already have, pages losing ground, and the questions visitors ask, and returns one prioritized list. Examples include pages losing clicks to decay, topics buyers search for that you have not covered, and guides AI answers stopped citing. For new content, Frase maps each topic you write about, showing what is written, what is under way, and the subtopics still missing from what already ranks, with every gap one brief away. Its agent led drafts start from the pages already ranking, then write in your brand voice, learned from your own site or set by you in the Brand Hub. You give a line of feedback and the agent rewrites, while your content rules hold anything that looks off before it reaches you. Teams can run steps from Claude, Cursor, and other AI tools through the Frase MCP server. Publishing and upkeep are built in. Frase publishes into WordPress, Webflow, Sanity, or Wix, or into its own agent ready CMS on your domain, and your content stays yours and exports whenever you want. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence and alerts you when your share of voice moves, while Content Guard watches published pages for decay and drafts fixes that you approve. Frase suits marketers, writers, and agencies that need research, drafting, and monitoring to stay in one system, and its homepage reports a 4.8 out of 5 rating across more than 600 reviews on G2 and Capterra.
